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  • Foto do escritorDaniele Almeida

7 insights onconsumer attitudes and future behaviour

Atualizado: 27 de ago. de 2020

9 Markets: USA, Brazil, France, UK, Germany, Spain, Belgium, China, South


Study objective: identify attitudes to the crisis as well as future consumer behaviour to establish long term future trends.

The 7 insights

1. Money doesn’t buy happiness

2. 4 attitudes to the crisis. Who are you?

3. (Long-term) saving is king

4. Fewer rather than cheaper

5. Clicks & bricks remains top combination

6. Home (cooking) is another big winner

7. Local sounds good, but rather pay for eco and ethical (and health!)

Kampo has helped BookBook a Belgium marketing reserach institute to understand consumer Brazilian behaviour in contrast to the other 8 markets.


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